I was at a conference recently where the speaker recounted a story Read More
I travelled to Tunisia this week to run a cross-cultural training program for the new head of Coca Cola. In Read More
“Thanks to briefs and guidelines provided by Helen, the local implementation of the campaign’s we worked on together were smooth Read More
I arrived in Brussels International airport for a recent business meeting to be greeted by a slew of sustainable business, green, and alternative energy advertisers – from banks to oil companies to technology firms. As we don’t see this type of advertizing to any great extent in Southern Europe, this got me thinking about the North-South divide. Read More
Who cares about ethics in business? Your customers do. Alot. Statistics have shown that purchasing decisions increasingly are made at least partially on the basis of values-based issues. Read More
“Helen and her team helped us to develop a strategic marketing plan for a client venturing into Germany, Spain, France Read More
“Helen’s marketing direction is insightful and pays large benefits to her clients. She is resourceful and there is no end Read More
“Helen’s ability to orchestrate multiple projects in infinite detail, while keeping a calm and efficient professional demeanour, is inspiring. Her Read More
“Helen is always very proactive, driven by results and deadlines, and committed to giving the best orientation and feedback on Read More
“Helen understands global PR. She has lead international PR projects with a perfect balance between the long-term strategy and the Read More
“Helen’s marketing direction is insightful and pays large benefits to her clients. She is resourceful and there is no end to her network of collaborators that make up a collective skill-set that is unmatched. Her years of international experience allow her to fully understand cultural differences that may arise before they happen, thus avoid potential pitfalls that most would miss.”
Stephanie Hall, Co-founder, Director of Communications, Sogliano & Logan PR (ITALY)
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