Raising Awareness of the Jr. NBA program in SE Asia

Day #2 of leading a Cultural Leadership workshop for the marketing team at the NBA Asia HQ in Hong Kong, supporting efforts to raise awareness of the Jr. NBA program in SE Asia.

The Jr. NBA is the official youth basketball participation program of the NBA.

The Jr. NBA includes a free, membership-based program for existing youth basketball leagues/organizations.  The membership is to help encourage and support youth basketball participation at the grassroots level and improve the overall youth basketball experience for all participants.  The Jr. NBA aims to develop a lifelong passion for the game of basketball in boys and girls ages 6-14 by teaching them the fundamentals of the sport while instilling core values including teamwork, respect and sportsmanship.

We led a 2-day program to guide the marketing team on working effectively across cultures, both within the surrounding countries of Asia and with the corporate culture of the NBA, the United States of America.

Sounds like a winner to me!