Cinco Jotas choses Bannigan Communications for Worldwide Media Campaign
Premium Gourmet Brand Hams it up on a Global Scale.
We are thrilled to have been selected by Cinco Jotas, a premium gourmet brand representing acorn-fed 100% ibérico ham, as their global PR agency to cover media relations outside of Spain.
Bannigan Communications provides media outreach for Cinco Jotas on two continents and in three countries; in Europe (France), and North America (USA and Mexico), alerting consumers to new product developments, updating on corporate news, as well as providing market information so that the public remains aware of the unique product line of the acorn-fed 100% ibérico ham. The global Bannigan Communications group will be working as a compliment to the incumbent Cinco Jotas PR partner in Spain, Equipo Singular.
While messaging will be highly tailored to the unique needs of each local market, key highlights will include underlining the Mediterranean-style health benefits of consuming acorn-fed 100% ibérico ham, the value of artisan gourmet products representing a Spanish national treasure, ethical treatment of non-farm-factory-raised, free-range animals, and ecological sustainability. Additional markets being considered for expansion of the global communications plan include Germany and China as well as Russia, the UK, Italy and Portugal.
Bannigan Communications CEO, Helen Bannigan, who has been a vegetarian for 25 years, is passionate about the Cinco Jotas brand. “Though I remain a committed vegetarian as a lifestyle choice, I am equally passionate about Cinco Jotas and feel privileged to represent the brand”, Bannigan said. “My view is, if you’re going to eat meat, it makes sense to eat meat that is sustainable, ecological, ethical in the treatment of its free-range pigs, and with undeniable health benefits typical of the acclaimed Mediterranean diet.”