Interculturality as Viewed by American Executives Abroad

Nice article in INSPIRE-D Magazine, taken from interview with Helen Bannigan, CEO of Bannigan Communications LLC (aka – “me”) and Nicholas Nesson, General Manager of Corporate Communications of KBL epb.

It’s a discussion about “interculturality” or “transculturality” and how companies like KBL (and their subsidiaries such as VITIS LIFE) effectively navigate the sometimes tricky cross-cultural waters, while successfully serving clients around the world.

“…. The ideal is a balance. It is important to adapt to the host country; to respect people and their culture. But knowing how to keep your own cultural identity is also important…. Ultimately, the best way to build a long-term relationship regardless of location or technology is to base it on mutually respectful dialogue.”

http://www.bannigan.com/wp-content/uploads/2013/12/VL-Interview-Helen1.pdf

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2 Responses to Interculturality as Viewed by American Executives Abroad

  1. camilla says:

    reminds me of how Karen Blixen stroke the differences between travelers and tourists, whereby only travelers show respect and step into another culture in silence, observing, ensuring not to break unknown rules. Thanks for making this concept modern and up to date, Helen, in a world where travelling has never been easier and common.

    • Oh, I just love her. One of my favorite quotes of hers: “Difficult times have helped me to understand better than before how infinitely rich and beautiful life is in every way, and that so many things that one goes worrying about are of no importance whatsoever.”
      ― Karen Blixen

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