Thinking ON the side of the box works!

UPS thinks ON the side of the box with this clever publicity stunt.

Take a look at this video, showing how DHL mails huge black boxes with their main rivals – but the boxes change during the flight to reveal the words “DHL is Faster”. So the rivals are delivering these massive boxes to prominent addresses with their main competitors tagline in full view.

Now, that’s creative!

Well done, Stuttgart advertising agency Jung Von Matt/Neckar